By now, most of us have heard of social media, and probably use one or more platforms for our own personal use. But did you know that more and more businesses are using social media as an essential part of their Marketing Communications Strategy?
For those of you who aren't using Social Media Marketing (SMM) for your business, or not sure how to make the most of it - here are ten reasons to give it a try:
1. It’s FREE advertising!
Social media platforms are free to use, allowing you to promote your product or services at no cost to your business.
2. Huge pool of potential customers within reach
As many as 2.34 billion people worldwide use social media these days to stay connected. Social media offers great potential for reaching out to new customers.
3. Keeps your business competitive
As any business knows, keeping ahead of your competition can be critical to success. With social media at an all-time high and more businesses using social media every day, you should really get your business on board if you haven’t already.
4. Helps with SEO
Search engines like Google look at social signals in their algorithm when ranking pages. Having just a profile or two set up won’t help your rankings, but if the content you’re posting on social media is relevant and engaging enough to warrant interactions, this is a big factor that can help your overall online presence.
5. Opportunity for lead generation
Social media not only generates brand awareness, it can bring about real leads for your business too. Use social media to direct potential customers towards your sales funnel through low-cost ad campaigns, video marketing, email opt-ins and more.
6. Allows you to provide added-value services
Give customers a glimpse into your business behind the scenes, by sharing tips, previews, product stories, upcoming sales, industry news, photos and more.
7. Keeps customers connected
Staying connected with your customers allows them to really buy into your brand and get behind your business, a key element for driving engagement and brand advocacy.
8. The reminder effect
Effective Social Media Marketing done regularly, will act as a reminder effect to your customers, ensuring your business if front-of-mind when they come to make purchasing decisions.
9. Social media = word of mouth
Because social media channels enable people to converse, they can leave reviews and feedback about your products through tweets and posts. New customers will be influenced by the content shared by your customers.
10. Networking opportunities
You’ll find other local business owners, suppliers and key industry influencers also using social media that may result in collaboration opportunities that benefit your business.
The Challenges of Effective Social Media Marketing
But as with everything in life, these things are never without their challenges! Before engaging in any Social Media Marketing, here are some of the most common hurdles and questions to consider:
- Where to start – which social media platforms are right for your business?
- Outside of running your business, where will you find the time to regularly post content?
- What sort of content should you post?
- How often should you share content on social media?
- How do you get your social media posts to stand out from the crowd?
- How do you encourage engagement from your followers?
- How do you make sure you are not revealing too much to your competitors?
- How to deal with negative reviews?
Social Media Marketing is a Strategy Every Business Needs
Utilising social media for your business can be a time-consuming task, but nevertheless a crucial part of a fully integrated Marketing and Communications Strategy.
If you’d like to discuss any of the above with us or feel like you’d benefit from some help, please get in touch. We can help with all of your Social Media Marketing needs including creating a Social Media Marketing Plan, setting up and maintaining your Social Media channels or creating content for you to share on your business pages.
Please get in touch to discuss your requirements.